
Troika Media Group Inc (NASDAQ:TRKA), through its subsidiary, Troika IO, became the first publicly-traded company to use the Bitcoin ledger to secure its non-fungible tokens (NFTs) backed by luxury brands.
What Happened: Troika IO will offer a new way for brands to list luxury assets tied to NFTs using a familiar asset like Bitcoin as more fashion and luxury brands look to capitalize on NFTs and crypto offerings.