Get all your news in one place.
100's of premium titles.
One app.
Start reading
Benzinga
Benzinga
Business
Anusuya Lahiri

EXCLUSIVE: Troika Media IO Launches Bitcoin NFTs - All You Need To Know

Troika Media Group Inc (NASDAQ:TRKA), through its subsidiary, Troika IO, became the first publicly-traded company to use the Bitcoin ledger to secure its non-fungible tokens (NFTs) backed by luxury brands.

What Happened: Troika IO will offer a new way for brands to list luxury assets tied to NFTs using a familiar asset like Bitcoin as more fashion and luxury brands look to capitalize on NFTs and crypto offerings.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.