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Fortune
Fortune
Allie Garfinkle

Exclusive: Toy brand KiwiCo has surpassed $1 billion in lifetime revenue

(Credit: KiwiCo)

Froggie has expressive eyes, a sweet smile, and a fluffy green body optimized for snuggling. He’s also got kidneys, intestines, and a heart—all made of felt—because he’s designed to be dissected. 

Now, this might sound like a bizarre genetic engineering project, but the reality is much more wholesome: Froggie is for kids, the star of the Froggie Dissection Lab made by KiwiCo, a STEM-based toy and activity brand. And Froggie isn’t an anomaly; he’s a prime example of what KiwiCo does. The company frequently takes educational subjects and distills them down to their most playful essence, making angler fish or science experiments (like frog dissections) into toys that kids want to be near. 

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