While much of the buzz surrounding the September 26, 2025, game between the Boston Red Sox and the Detroit Tigers was that the home team secured a postseason spot, it also marked a significant step forward in how the game was broadcast and a major first for the game and Apple.
Apple has been a partner with MLB since 2022, when Friday Night Baseball kicked off on Apple TV+, and on this night, its iPhones were finally called off the bench. Just a week after the iPhone 17 Pro and 17 Pro Max officially launched, the Apple TV+ production crew worked with MLB and Fenway Park to deploy four of these devices to enhance the broadcast – all in the quest to provide new ways to capture a ballgame and make viewers at home feel as immersed as those in the stands at Fenway.
