Exclusive: This Startup Says It Can Determine Which Data Warehouse Is Best for You

(Credit: Courtesy of Fivetran)

You may not know what a data warehouse is, but chances are your company relies on one. This critical piece of business software, as the name implies, acts as a repository for all sorts of data—sales totals, customer service records, employee information—you name it. Putting all that diverse information into a super database makes it easier to analyze the information and find patterns that could boost sales or improve customer service. An example of a fairly common reporting task is to see how many people came to a company's web site, signed up for something, and then renewed a year later. Traditionally, data warehouses from Teradata (TDC), Oracle (OCLCF), or SAP