When it comes to EVs, Subaru probably isn’t the first brand that comes to mind. The Japanese 4x4 specialist is more famous for their rugged off-roaders like the Forester – with a new model imminent – or four-wheel drive rally cars of the 1990s.
The mention of those rally cars brings out a broad smile on the face of Lorraine Bishton, Subaru’s UK MD who joined the company a year ago from supercar maker McLaren. Bishton also has plenty of 4x4 experience from her time at JLR, but the opportunity to take a strong brand in Subaru and lead it into the electrification era was too good to miss.
