It is difficult to stand out in the smartphone segment — particularly for a new brand — but Nothing makes it look easy. Thanks to a combination of clever marketing, a design-focused approach to products, and a lofty motto that aims to "make tech fun again," the brand was able to attract a sizeable share of attention that often exceeds more entrenched rivals.
Nothing's products have generally been well-received, with the Ear 1 standing out for its see-through design aesthetic, the Phone 1 featuring a unique design at the back, and the Phone 2 building on that foundation and offering high-end hardware along with a more polished design that's among the best of any phone today.
