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Fortune
Fortune
Leo Schwartz

Exclusive: Netflix star Ryan Serhant raises $45 million to disrupt the real estate brokerage business

Netflix star Ryan Serhant (Credit: Courtesy of SERHANT. Studios)

Ryan Serhant isn’t your typical startup founder. That became obvious when a Netflix crew filmed our interview, which surprisingly is not a regular occurrence for Term Sheet. But as I learned while trying not to be distracted by the drone flying out of Serhant’s office window capturing wide shots, his fame is a feature, not a bug. 

Maybe you recognize Serhant’s name from Million Dollar Listing or his new Netflix show, Owning Manhattan. Or maybe you’ve bought an apartment from the man himself or one of his rapidly growing army of brokers, all operating under his eponymous real estate empire, which closed the sixth most residential sales in Manhattan last year, according to the Real Deal. (Serhant tells me he’s opening in a new market roughly every 14 days.) 

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