Exclusive: 'It's definitely going to be better… and smarter.' Hasselblad’s dreamy next medium-format camera will get performance boost

A Hasselblad camera sitting on a garden table.

• Hasselblad is owned by DJI
• You’ll find Hasselblad-branded optics in DJI drones, and DJI tech in Hasselblad cameras
• Hasselblad’s next medium-format camera is set to get a performance boost

I've been in Gothenburg Sweden, this week, where the legendary camera brand Hasselblad and Chinese phone maker Oppo announced their renewed partnership, with the pair promising that “with the extension of our collaboration, we will push the boundaries of mobile imaging even further.”