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Benzinga
Benzinga
Anusuya Lahiri

EXCLUSIVE: Integral Ad Science Discusses Key Trends In Second Half 2021

United States IAS AUTO CPG Retail

Integral Ad Science Holding Corp (NASDAQ:IAS) revealed the 16th Edition of its Media Quality Report (MQR). The report provides insights into the performance and quality of global digital media based on the analysis of billions of international data events between July 1 and December 31, 2021.

What Happened: Globally tightened privacy rules continued to reduce behavioral targeting abilities for media experts. However, ad buyers who adopted sophisticated contextual strategy methods gained an advantage in their bids for ad impressions.

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