Will I ever be able to own a Hermès Birkin? Debatable. However I have been secretly cosplaying a member of the one percent who regularly enjoys their massive Hermès collection for the past few weeks. “But Ariel, how?” you may be wondering. Well it all started with a conversation with Gregoris Pyrpilis, Creative Director of Hermès Beauty.
Back in January, Pyrpilis exclusively revealed to Marie Claire that the brand had a collection on the way—the Rouge Brilliant Silky Spring-Summer 2025. He explained that the new tinted lip balms will wrap the lips in a subtle veil of color with buildable intensity, while providing a shiny, glossy finish. “I consider 2025 to be the half-anniversary of Hermès Beauty, since we launched in 2020,” Pyrpilis says. “I launched this collection as a gesture to celebrate this momentous occasion.” Pyrpilis, who is a big fan of the classic Hermès silk twilly scarves, says he took inspiration from the material to create this line. “I remember how I felt receiving my first twilly from the brand,” Pyrpilis says. “It was a vivid red color that felt so comforting and enveloping on my skin. I want people who choose to wear these lip tints to have a similar multi-sensory experience.”
