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Fortune
Fortune
Allie Garfinkle

Exclusive: Ghost, B2B retail inventory marketplace, raises a $40 million Series C led by L Catterton

(Credit: Matt Clerkin at Clerk Creative)

At Ghost, all product development groups are named after, well, ghosts. 

Product managers, tech leads, engineers, and designers collaborate in spectrally named teams to dream up new products for the retail inventory platform. There’s one group named for Pac-Man ghost Blinky and another named for Zero, the red-nosed ghost dog from The Nightmare Before Christmas. I learned this when I asked Ghost founders Josh Kaplan and Dee Murthy about how they felt about Halloween, spooky season, and horror movies. Though both Kaplan and Murthy do like horror movies—Scream and Child’s Play got shout-outs—there’s a more practical explanation for Ghost’s name.

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