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Benzinga
Benzinga
Business
Javier Hasse

EXCLUSIVE: Cannabis Beverage Advisory Co. IBC Enters Metaverse, Will Launch Virtual House Of Brands In Cannaland

IBC metaverse Matw Morgan

InterContinental Beverage Capital (IBC) has partnered with Cannaverse Technologies to become its branding advisor in Cannaland, a cannabis-focused metaverse that connects every facet of the cannabis and hemp communities, Benzinga has learned exclusively.

IBC has also acquired real estate in Cannaland and intends to open a virtual “House of Brands” where residents and visitors can discover the next great beverage or CPG brand for commercialization in the virtual or physical worlds.

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