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Fortune
Fortune
Allie Garfinkle

Exclusive: Bustle Group's Nylon is launching a free, invite-only club for 'young tastemakers' that aims to reinvent media business models

(Credit: Poupay Jutharat)

People have risked bodily harm to attend a Nylon party. 

At 2023 Art Basel, two people tried scaling a fence and swimming across a small channel just to get into a bash hosted by the publisher of the “it” girl-focused magazine. This may sound far-fetched, but it’s a testament to the gravitational pull of Nylon’s gatherings—events that have become about more than just a good time. From Art Basel to Coachella to New York Fashion Week, these parties represent something much bigger: a shift in Nylon's business model, expanding into live events and creating a thriving community.

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