What Happened: Binance on Monday morning announced plans to give out Proof of Attendance Protocol (POAP) non-fungible tokens during Super Bowl LVI. The cryptocurrency exchange said it has partnered with celebrities like J Balvin, Jimmy Butler and Valentina Shevchenko.
Binance CCO Patrick Hillmann explained why Binance is using POAP NFTs for its campaign, "The beauty of POAP NFTs is that they celebrate a specific moment in time. Our campaign is encouraging fans to sound the alarm at CryptoCelebAlert.com during the game. We wanted to commemorate that moment with a POAP as a reminder to fans to trust themselves when it comes to crypto."
