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Latin Times
Latin Times
Business
Pedro Camacho

Exclusive: Beauty Creations' Esmeralda Hernandez on What It Takes for a Latina Founder to Scale in the Cosmetics Industry

Esmeralda Hernández, founder and CEO of Beauty Creations Cosmetics (Credit: Hernandez' personal archive)

When U.S. tariffs on Chinese imports surged to rates as high as 140% in March of last year, Esmeralda "Esme" Hernandez was preparing for a high-stakes meeting with Target. Instead, the conversation shifted to supply chain uncertainty.

"The first quarter was the best in the life of Beauty Creations," Hernandez told The Latin Times in an interview. "And then in March everything went down."

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