Aupen has never needed dozens of new bags to keep celebrities interested. While some designers trot out slightly modified styles every few months (or weeks)—with color, logo, and clasp adjustments that are barely perceptible to the naked eye—Aupen's single "Nirvana" bag has steadily appeared in wardrobes from Taylor Swift to Charli XCX to Beyoncé since debuting in November 2022. The braided handle and asymmetric compartment are the only things Grammy nominees with warring personal styles and personalities can seem to agree on. Anyone, whether they lean toward preppy trench coats or "club classic" faux furs and crop tops, can carry Aupen's bag.
As much as they love the soft leather and gold charm detail, all those girls might come to agree on another point soon. They could use some extra variety beyond what founder Nicholas Tan cheekily called the "Taylor bag." So meeting with me over breakfast in Paris last November, Tan revealed what legions of It girls can discover for their wardrobes today: Aupen's new bag silhouette, aptly named the "Renaissance."
