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Tom’s Guide
Tom’s Guide
Technology
Tony Polanco

Exclusive: Acer exec believes AI branding on laptops might ‘fade out’ by end of the year

Copilot+ PCs.

If you’ve shopped for the best laptops recently, then you’ve no doubt seen the “AI” suffix attached to nearly every notebook. This includes Acer machines, such as the Acer Nitro V 16 and the Acer Predator Helios 16 AI. While that branding has been prominent, it seems it might have an expiration date.

We recently sat down with Acer’s Emmanuel Fromont, who is Acer’s Corporate VP and President of EMEA Operations. During our conversation, he suggested that the specific AI branding we currently see everywhere will likely “fade out” by the end of this year. The reason? AI is moving from a marketing novelty to a standard hardware requirement.

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