Majestic has scientifically ascertained the exact temperature when Brits switch to rosé. With sales reaching their peak over sunnier periods, Majestic has discovered that 26C is the optimum heat where Brits decide to bring out a bottle of in favour of white or red.
Analysing past years sales, Majestic was able to pinpoint the exact moment in the year where sales reach their maximum peak and surpass the sales of other wines. Looking back to 2020, from May 26 to June 1, temperatures in the UK soared above 26C and this was the moment Brits popped open a record number of bottles of blush with Majestic reporting over 172k bottles of rosé flying off the shelves, above their white and red counterparts.
Just the week before also saw sunny spells of the same temperature on May 21 seeing 35,176 bottles of rosé picked up on this day alone, peaking over and above white and red counterparts.
