Majestic has scientifically ascertained the exact temperature when Brits switch to rosé. With sales reaching their peak over sunnier periods, Majestic has discovered that 26C is the optimum heat where Brits decide to bring out a bottle of in favour of white or red.
Analysing past years sales, Majestic was able to pinpoint the exact moment in the year where sales reach their maximum peak and surpass the sales of other wines. Looking back to 2020, from May 26 to June 1, temperatures in the UK soared above 26C and this was the moment Brits popped open a record number of bottles of blush with Majestic reporting over 172k bottles of rosé flying off the shelves, above their white and red counterparts.
Just the week before also saw sunny spells of the same temperature on May 21 seeing 35,176 bottles of rosé picked up on this day alone, peaking over and above white and red counterparts.
With the warm weather expected over the next few months, and temperatures hitting over the 26C mark, Majestic is prepared with plenty of top pink picks:
M De Minuty Rosé (13% ABV) £12.99 Mix Six / £14.99 per bottle - This pale rosé is today the benchmark for this specific shade of herbal and refreshing Provence pink. You can expect a fresh taste of white peach and grapefruit.
Whispering Angel Rosé (13.5% ABV) £19.99 Mix Six / £23.99 per bottle - Known as the worlds ‘trendiest’ Provence pink, this Whispering Angel has fresh notes of apple, pink grapefruit, peach and cream.
Peyrassol, Res Des Templiers (13% ABV) £11.99 Mix Six / £13.99 per bottle - Made at a higher altitude makes the grapes in this wine incredibly aromatic with a refreshing citrusy edge.
Jas Des Vignes IGP Med (13% ABV) £7.99 Mix Six / £9.99 per bottle - This dry wine emits delicious hints of watermelon, peach and ripe strawberry with a sleek and stylish bottle at a very reasonable price point.
Domaine La Chautarde Varois (12.5% ABV) £9.99 Mix Six / £11.99 per bottle - This pale-pink rosé comes directly from Provence with notes of red fruits and hints of herbs, perfect paired with olives - picked straight from the branch if possible.
