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PC Gamer
PC Gamer
Joshua Wolens

Ex-Square Enix suit says you can whine all you like, but 'Gen Z loves AI slop' and everyone and their grandma is already using it

Arc Raiders bees - Celeste.

Dismayed by the profusion of AI-generated slop in videogames? No, you aren't. Or if you are, then you aren't representative of the broad gaming audience. That's my takeaway from recent remarks by Jacob Navok, former director of business at Square Enix and current CEO at Genvid—a media company specialising in "a unique mix of a streaming show and video game"—on X (via GamesRadar).

Navok reckons that, for as much as people like me bang on about AI being the labour-sucking death of art, "it appears consumers generally do not care" when the tech manifests in their games. To be fair, he's got receipts. Navok summons the recent examples of Arc Raiders and the Roblox game Steal a Brainrot to back up his points. Arc Raiders, of course, makes prominent use of AI voices, which did little to stop it peaking at 480,000 concurrent players last weekend.

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