Declan Doyle has made his debut on Ex on the Beach - turning up to rekindle his romance with Geordie Shore's Nathan Henry.
But fans of the MTV reality show will be wracking their brains trying to figure out where they've seen him before.
These days, Essex lad Declan is a barber, but the 32-year-old was involved in showbiz long before meeting his reality star boyfriend.
Back in 2014, Declan was sharing the stage with Little Mix, supporting the X Factor winners on their Salute UK tour.
He was part of mixed-gender band NVS when he performed to packed arenas across the country.
Declan also supported JLS and rubbed shoulders with Justin Timberlake - whose camp formed NVS - during his time in the music industry.
He exclusively told the Mirror: "My favourite moment was performing at the London 02 Arena - I’ll never forget those memories."
NVS were together for three years, before a fall out between band members and disagreements with management let to them breaking up.
It was then that tattooed hunk Declan took up modelling.
He told us: "I did campaigns for Gillette and modelled at London Fashion Week, but the constant castings here, there and everywhere and being rejected took its toll on me.
"After being told by my modelling agent that I wasn’t in good enough shape and that I had started to look fat, I decided I'd had enough of modelling and of constantly being compared to other men who were maybe in better shape.
"It wasn’t good for my mental health so I retrained as a barber and I couldn’t be happier."
Declan grew close to Geordie Shore's Nathan, 30, after they began chatting on Instagram, but when lockdown hit, their romance was put on pause.
However, they reconnected on Ex on the Beach and are completely loved up - even talking about having a baby together.
Declan said: "When I got the Ex on the Beach call I was really nervous to do TV, especially a show where most of the other cast have been doing this for years.
"I felt like a new kid at school and was quickly learning the ropes of reality TV but I had a blast and really enjoyed it."
Some might recognise Declan for another reason - because they've been talking to a Catfish using his pictures.
He recently revealed how unsuspecting women had been conned out of thousands by people using his pictures to scam them out of money.
