Aadit Patel, 31, spent years inside some of the biggest names in tech — Microsoft's Surface hardware team and then Scale AI. By 2022, he had traded all of that for a $3,000 (£2,370) bet on spiced popcorn and a kitchen he shared with his mother.
That bet became Confusion Snacks, an Indian-American fusion brand that launched in May 2022 out of Los Angeles. Patel told the Duck Pond podcast that the idea grew from something personal.
