Eagle-eyed Love Island fans have spotted Kai Fagan 's famous lookalike.
Former islanders Indiyah Polack and Demi Jones have also pointed out how the semi-pro rugby player boasts an uncanny resemblance to one of the Spanish villa's most notorious players of all time.
Kai made his screen debut on the ITV2 show last night, as new host Maya Jama, 28, introduced viewers to a whole new bunch of singletons looking to find love in the South African villa.
The sports star originally coupled up with Olivia Hawkins before late arrival Tanyel Revan snapped Kai up when she walked in - leaving Olivia left to recouple with TikTok farmer Will Young.
But viewers were more interested in Kai's potential connection to a former Love Island star.
"WHY DOES KAI LOWKEY LOOK LIKE ADAM #LoveIsland," one fan declared on Twitter as the show aired last night.
"Kai & Adam Collard are the f***ing double of each other #LoveIsland," another quipped, as a third added: "Anyone else think that Kai’s face is the spitting image of Adam Collards…? #loveisland."
Another poked fun at Adam's two appearances on the ITV2 show, tweeting: "Adam is that desperate to make sure he at least makes it to the love island final, he’s gone as far as changing his name to Kai and changed his accent #LoveIsland."
Personal trainer Adam first entered the villa as a bombshell during the fourth season of the show in 2018, coupling up with multiple women during his initial stint, and sensationally returned to our screens last year as the first contestant to ever star in more one Love Island series.
Despite his comeback causing chaos in the villa - with Jacques O'Neill quitting shortly after his arrival - Adam appeared to be a changed man during his time on Love Island last year.
The Geordie heartbreaker remained pretty loyal to Welsh paramedic Paige Thorne and the pair even enjoyed a brief romance on the outside world after the series ended last summer.
Chatting on the official Love Island podcast this morning, last year's finalist Indiyah and winter edition alumni Demi both agreed with fans pointing out how much Kai looks like two-time star Adam.
"He going to move like new Adam, not the old Adam," Indiyah predicted when speaking on the Love Island: The Morning After with Demi and Sam Thompson.
*Love Island continues this evening at 9pm on ITV2 and ITVX