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Tom’s Hardware
Tom’s Hardware
Technology
Mark Tyson

Ex-Intel CEO Brian Krzanich gets a new job, igniting a massive backlash — new employer Cerence disables social media comments after blistering criticism

Cerence Intel Corporation MA Apple Burlington LinkedIn
Ex-Intel CEO, Brian Krzanich.

Former Intel CEO Brian Krzanich was recently hired to lead at Cerence Inc., an automotive AI technology company based in Burlington, MA. However, Cerence's celebratory statements about its new CEO, shared via social media, have quickly turned sour as commenters scorn the firm's chief-exec hiring decision. Even on LinkedIn’s usually sedate, reserved space, Cerence has felt compelled to turn off user comments, noted analyst Ian Cutress.

Cerence began its Brian Krzanich publicity blitz a week ago, announcing the ex-Intel boss’s appointment as its new CEO and member of the Board of Directors, effective immediately, as part of its Q4 2024 fiscal guidance statement.

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