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Evening Standard
Evening Standard
Entertainment
Martha Alexander

Ex-etiquette — the big business of a dignified celebrity breakup

Two words. That was all it took for Internet sleuths and tabloids to start frantically speculating about the status of one of the world’s most famous couples.

“A beauty” is what rapper Travis Scott wrote underneath an Instagram grid shot of the mother of his two children, Kylie Jenner, smouldering in a body-con dress during a photo shoot for her new Kylash mascara line. That she is his ex and he would compliment her publicly in this way seemed so incomprehensible — they must be getting back together, right? But the duo has been on/off for years and in that time have never bad mouthed one another: whether they are back together or not, they are just one of many (former) couples who are consistently nice to each other online — and in the press.

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