If 'male allies' are to be of significant value in sport's battle for equality, then Ugo Monye is proving himself to be a treasure in the trenches.
The former Harlequins talisman has seamlessly transitioned from rugby talent to media personality and is now one of the foremost male voices promoting women's sport. That remit was once restricted more exclusively to rugby, but England's historic run to Euro 2022 glory in July has expanded Monye's mind in regards to the potential impact it could have on sport as a whole.
Football is the biggest sport in the world, after all, but has been marred in modern times by ugly scenes off the pitch, like those experienced at the Euro 2020 final when droves of fans stormed Wembley. Those scenes were in stark contrast to the light-hearted pictures painted across England's stadia this summer, where Chloe Kelly's extra-time winner against Germany was watched by record audiences.