TelevisaUnivision has announced Vix, its new Spanish-language streaming brand, touted as the world's largest.
Unveiled in a virtual presentation Wednesday, the streaming hub will include both a free, ad-supported tier and a paid premium tier, called Vix+. The platform will focus solely on Spanish-language content, including scripted and unscripted originals as well as live sports and news.
Vix will supplant PrendeTV, Univision's current U.S. streamer, as well as BlimTV and other existing services that were launched by Univision and Televisa prior to their merger, which was finalized in January.