Remember the GB500 Tourist Trophy?
It's OK if you don't. Maybe even fellow Honda nerds don't remember this one. But I happen to agree with former RideApart writer Zac, who wrote this piece a few years back: It was a retro bike ahead of its time. And it's far from the only case where Honda has had a good idea too early in the motorcycle timeline, but that's an entirely different topic. I digress.
Anyway, ever since Honda Motorcycle and Scooter India's introduction of the H'Ness CB350 back in 2020, international moto enthusiast audiences have been way into it. Over time and geography, it changed its name in some markets to the GB350. That includes Europe, where it's headed next after a successful continental debut at EICMA.
But if you've been intrigued by this simple little classically-styled single in the US, you've likely only heard crickets. That's because we have a limited tolerance for 350s here, so it's not really unexpected.