It was telling that as Portugal lined up for their World Cup last-16 clash with Switzerland, the majority of the assembled photographers were facing away from the pitch.
Rather than jostling for a snap of Bruno Fernandes, Pepe or eventual hat-trick hero Goncalo Ramos, all eyes were on Cristiano Ronaldo as he continues to adapt to his new role - substitute.
Just two months ago, Ronaldo appeared to breathe life into his stuttering Manchester United career. Coming off the bench in the opening stages versus Everton, the veteran forward scored the winning goal - the 700th of his stunning club career.