Meghan Markle’s much-anticipated lifestyle brand, As Ever, launched with major fanfare and an immediate sell-out in April—but public relations experts are now questioning the Duchess of Sussex’s branding and rollout strategy, calling it “confusing” and “half-baked.”
Despite the collection flying off the digital shelves within hours, with products like a jar of honey selling out in just five minutes, the website has since remained dormant, with no restocks or updates offered to consumers.
