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Reason
Reason
Peter Suderman

Everybody Hates Prices

The Wendy's Baconator is a beast of a burger. Introduced in 2007 as part of a back-to-basics rebranding of the perpetual fast-food underdog, the Baconator consists of a half-pound of beef, multiple slices of gooey American cheese, and six pieces of bacon, plus condiments. It contains 57 grams of protein and just shy of a thousand calories—about half the daily recommended intake for an average person, and more than twice the average caloric intake of the estimated 800 million people globally who are perpetually undernourished.

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