One generally accepted rule about jokes is that if you have to explain them, they're not funny. And that's one major reason why they take skill to really hone and deliver well.
Luckily for Cardo, it seems like someone there (maybe several someones) have the requisite skills on tap. Like many brands do, the company took the time to craft a special April Fool's Day joke to post online for the annual April 1 holiday. But unlike many other brands, Cardo's hits a nice balance of being clever, heartwarming, and hilarious at the same time.
The more riders I meet, the more I realize how many of us are animal people. We love our non-human companions, we want the best for them, and we will absolutely take them out for a ride if they seem like they're going to enjoy it. I mean, there's a reason that there are competing brands of dog goggles out there, and it's not just because entrepreneurs gotta make that cash.
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