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The Guardian - UK

Business

Sarah Butler

‘Every Leon should be magical’: food chain’s co-founder on what went wrong – and how to fix it

Leon’s Carnaby Street branch — Leon is closing unprofitable locations as part of its turnaround plan and will focus on London outlets such as this Carnaby Street branch Photograph: Leon

John Vincent is going back to the future. Four years after selling Leon, the fast food chain named after his father and founded in 2004 with two friends, he has bought it back with hopes of reviving its fortunes.

“In a crisis you need a pilot in full control,” the martial arts fan says, speaking to the Guardian from Leon’s headquarters near London Bridge.

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