When did John Lewis’s Christmas advert start to feel like a festive tradition? Maybe it was in 2010, when Ellie Goulding covered Elton John’s “Your Song” and her voice was in everyone’s heads until Easter. Or maybe it was 2013’s offering, when Lily Allen sang Keane’s “Somewhere Only We Know”, with that adorable animation of the bear and the hare.
Whatever your favourite, the hype surrounding the retailer’s festive advert has become something of a frenzy. This year’s release is no different – it’s called “The Gifting Hour”, concentrating on the familiar last-minute rush to buy a Christmas present for a loved one.
