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Liverpool Echo
Liverpool Echo
Sport
Joe Thomas

Everton new shirt sponsor revealed as 'record' deal struck with gambling firm

Everton have entered a club record shirt sponsorship deal with gambling firm Stake.com.

The Blues have agreed a 'multi-year' arrangement with the company, which describes itself as an online sportsbook and casino. The length and size of the contract has not been revealed, but Everton said it amounts to the biggest shirt sponsorship deal in the club's history. The ECHO understands the uplift on the deal with outgoing sponsor Cazoo, the online car retailer, is significant and runs into millions of pounds.

Confirmation of the deal with Stake.com comes amid scrutiny over shirt sponsorships with gambling companies and just over two years after chief executive Denise Barrett-Baxendale accepted at a club AGM that “in an ideal world” Everton would have a different type of sponsor than a gambling firm.

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