Everton have appointed a sports and entertainment consultancy to support the delivery of its commercial strategy for their new stadium.
Elevate Sports Ventures is working with the club on a "bold revenue generation programme", with one of their tasks being to help produce a global search for a stadium naming rights partner. The Blues are over a year into the build on their stunning project at Bramley-Moore Dock, and are still targeting being in place at their new home in the 2024/25 season.
In January 2020, USM signed an "exclusive option" for naming rights on the stadium with a one-off payment of £30m being made for, essentially, first refusal. However, earlier this year, the club suspended its ties with the company and numerous others associated to Alisher Usmanov as he faced sanctions for his close links to Vladimir Putin after Russia's invasion of Ukraine.
