Everton have announced their latest commercial partnership with the confirmation of a deal with Fancurve.
The US-based company is a Blockchain-enabled digital sports fashion platform, and have also recently announced a partnership with La Liga side Real Betis. This collaboration will allow supporters to create officially licensed, non-replica club-branded digital shirts.
Fancurve will develop a series of ‘high-end’ digital shirts as fashion wearables and enriched media content to enable a hyper-immersive online fan experience. The initial collection will be available later this year and sold exclusively on the Fancurve platform.
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Chris Cook, SVP Partnerships at Fancurve, commented: “We are proud to be partnering with such a renowned Premier League club as Everton, with its fanatical fanbase and rich history.
“Here at Fancurve, we’re focused on updating the meaning of sports fandom for today’s digital world and redefining what it will become in the future.
“We are striving to be the largest and most innovative digital wearables platform for sports fans across the globe, and we see this partnership as one that can help Everton and its community grow, as we explore web3 football fandom together.”
Richard Kenyon, Chief Commercial and Communications Officer at Everton, added: “We’re really pleased to welcome Fancurve to our growing partnership portfolio and are excited by the innovative opportunities that this partnership will present for the Club and our supporters.
“I’d like to thank our Partnership team for their work in securing this deal and Chris and his colleagues at Fancurve for choosing Everton to partner with on what I am sure will be an exciting journey.”
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