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TV Tech

George Winslow

EverPass Media Acquires UPshow

EverPass NFL Sunday Ticket NFL Entertainment Mark Shapiro TKO

Shaking hands.

NEW YORK—EverPass Media has acquired UPshow, a leading on-premise entertainment and performance marketing platform, in a deal that will allow the NFL Sunday Ticket to be streamed at commercial bars, restaurants and other businesses for the first time ever.

EverPass Media is an media platform that was launched by the NFL and RedBird Capital Partner last year. Financial details of the deal were not disclosed.

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