If you’re watching less live scheduled television, you’re not the only one. Broadcast TV has just experienced the biggest annual decline in weekly audience reach since records began, according to Ofcom research. Younger viewers led the charge towards streaming services such as Netflix and Disney+, but now older viewers are turning away in record numbers too, the figures show.
These findings will no doubt feed the argument that live television will one day die and streaming will replace everything. But we’re not there yet. While viewing is down, we’re still gravitating to live TV when it really matters.
