The console wars are a tale as old as time—or at least as old as the point when games consoles from multiple companies came onto the market. Whether Sega claimed to do what Nintendon't or actual customers determined to justify why their console of choice was objectively the best, this war continues to rage on to this day. However, even as far back as the 90s, it wasn't an ideology that Nintendo wanted to promote.
In a 1997 Dengeki Nintendo 64 magazine interview with Nintendo's former general manager of Nintendo R&D3, Genyo Takeda, which has been shared by Time Extension along with an English translation, Takeda said that he didn't think "we should adopt a narrow view like 'Nintendo vs. [Sony Computer Entertainment].'"
