If you didn’t know, Evan Williams is a bourbon brand based in Kentucky and is owned by the Heaven Hill company. The Evan Williams brand is one of the most recognizable brands in the bourbon industry and will be even more prominent among Ohio State football fans now that it will be the bourbon partner of Ohio State.
The partnership with Evan Williams Bourbon isn’t just with Ohio State, but a few other schools including, Alabama, Florida, Syracuse and TCU. This partnership won’t change gamedays in Columbus, Ohio too much, but will lead to more signs featuring the brand name at the stadium as well as various tailgate events, booths and branded bars. There maybe a few more branded items seen throughout the season, but overall the gameday experience for fans will remain unchanged.
Heaven Hill deal brings bourbon to Ohio State football games – Columbus Business First https://t.co/Vd5FJOfsSW via @columbusbiz1st
— Josh Polk (@joshwpolk) August 21, 2024
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