Supply chain issues, unprecedented price increases and electric trucks are only some of the unexpected trends disrupting the automotive industry right now. Another is the pre-order, or reservation system for new cars. Shoppers can pre-order a car with their desired specifications from the manufacturer, track its custom build and then pick it up at a local dealership. This model was pioneered by Tesla and Rivian, but it’s now being adopted by traditional OEMs such as Ford for its upcoming electric line. We discuss more pros and cons of the pre-order model here.
