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European Human Rights Body Rules Facebook Algorithm Shows Gender Bias

Facebook app is seen on a smartphone in this illustration

A recent ruling by the Netherlands Institute for Human Rights has shed light on gender bias in Facebook's algorithm when promoting job advertisements. The Institute found that Facebook's algorithm reinforced gender stereotypes by predominantly showing 'typically female professions' to female users in the Netherlands. This decision is seen as a crucial step in holding big tech companies accountable for the design of their platforms.

The ruling followed investigations by the non-profit Global Witness, which revealed that Facebook users in Europe were missing out on job opportunities due to gender bias. The investigations found that job ads on Facebook in the Netherlands and five other countries perpetuated historical gender stereotypes, targeting users based on traditional roles.

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