Barcelona, with their Johan Cruyff-influenced idea of the game, were once more than just a club. Today, despite high debts, they operate like all the rest. They invest on a scale that very few can afford. Barça officials know that the market will grow for years. So the annual balance sheet doesn’t count for them; they calculate in decades.
Barça bought Robert Lewandowski, among others, for €45m from Bayern Munich this summer. He is 34 and does not represent the continuation of tiki-taka. But he has been top scorer in the Bundesliga seven times.