Europcar has bought the naming rights to the West Stand at the Leicester Tigers’ Welford Road ground as part of a new sponsorship deal.
The car rental group, which has had its headquarters in the city for more than two decades, has also become the club’s official rental partner under the deal which will cover the 23/24 season.
Leicester Tigers chief revenue officer Mark Davies said: “We are proud to be partnering with Europcar Mobility Group UK and excited to welcome a leading global mobility brand to the Tigers Family.