Europcar has bought the naming rights to the West Stand at the Leicester Tigers’ Welford Road ground as part of a new sponsorship deal.
The car rental group, which has had its headquarters in the city for more than two decades, has also become the club’s official rental partner under the deal which will cover the 23/24 season.
Leicester Tigers chief revenue officer Mark Davies said: “We are proud to be partnering with Europcar Mobility Group UK and excited to welcome a leading global mobility brand to the Tigers Family.
“Europcar is an ambitious organisation, like Leicester Tigers, and we are looking forward to seeing the partnership hit the road over the coming seasons.”
Ron Santiago, Europcar Mobility Group UK managing director, said: “Excellence in performance, celebration of skills and sustainability – these are just some of the reasons why we are so excited to be joining the Tigers Family next season as the club’s West Stand and official vehicle rental partner.
“The club’s values are aligned with ours and, as the local club to our HQ, this partnership also enables us to connect with the Leicester community.
“As the official vehicle rental partner for Leicester Tigers, we are very much looking forward to helping the fans with sustainable mobility solutions, as well as working with the players, coaches and staff at the club, and the club’s community of existing business supporters.”
Last month Leicester Tigers welcomed Dyno-Rod as its official plumbing and drainage partner.
