A regular and routine tweet was met by hostility and derision on Thursday, as Uefa’s Europa League Twitter account quickly had to backtrack on their usual “Happy Thursday” post.
With matches from European football’s second-tier competition routinely taking place on this day of the week, it has become the norm for the @EuropaLeague account to tweet out “Happy Thursday everyone!” accompanied by a celebratory emoji or two - but with the presumably-scheduled tweet going out this week, followers responded in unhappy fashion and accused Uefa of failing to “read the room”.
