It is accepted among TV and film execs that a tertiary element now complicates the relationship between viewer and product. Even auteurs such as Martin Scorsese and Christopher Nolan have been forced to assimilate grudgingly the reality of phones, tablets and watches pumping out all manner of distraction.
Coverage of Euro 2024 has seen further foxes in the chicken coop of linear TV broadcasting. Going viral on social media is a key target even if neither of the UK broadcasters has yet headed down the route of CBS’s Champions League coverage: less infotainment, more a raucous post-works drinks session. Podcasting, meanwhile, part of the wider football media landscape since Germany 2006, has become a lucrative, fresh and – crucially here – unregulated frontier for pundits.
