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The Guardian - UK
The Guardian - UK
Technology
Lisa O’Carroll

EU investigates Google over ‘demotion’ of commercial content from news media

Google European Union Google Search Teresa Ribera
A sign is pictured outs a Google offcie near the company's headquarters in Mountain View, California.
Officials said the investigation was not into overall indexing of news sites or reporting on Google Search but commercial content provided by third parties. Photograph: Reuters Staff/Reuters

The EU has opened an investigation into Google Search over concerns the US tech company has been “demoting” commercial content from news media sites.

The bloc’s executive arm announced the move after monitoring found that certain content created with advertisers and sponsors was being given such a low priority by Google that it was in effect no longer visible in search results.

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