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Fortune
Fortune
Nick Rockel

Etsy's CEO says the human touch gives the e-commerce giant a strong sense of purpose

Etsy Josh Silverman
(Credit: David Paul Morris/Bloomberg—Getty Images)

Attention, shoppers: There aren’t many places online where an actual person sells you something—let alone something they made themselves. Blame automation and mass production.

One big exception is Etsy, the global marketplace for handmade, vintage, and craft goods.

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