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The Independent UK

Business

Erin Keller

Etsy is using AI to get inside shoppers’ heads – and boost sales

Etsy wants to know its shoppers – like, really know them – and it’s turning to artificial intelligence to do it.

The handmade marketplace is using AI to figure out not just what customers buy, but why they’re shopping and what they might want next. The technology is being used to build detailed customer profiles that could influence everything from search results and recommendations to advertising.

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