At the ET Startup Awards, attendees swapped blazers for puffer vests and accessorised with trackers, making the startup uniform more personal and data-driven
The ET Startup Awards’ Silicon Valley dress code brought out puffer vests and sneakers, dresses where blazers might once have been, and silk saris worn with fitness watches. Striking a balance between boardroom polish and founder-casual ease, guests rounded off their looks with smart rings and trackers, turning the evening’s uniform into something more personal and data-driven.